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The National Defense Authorization Act for Fiscal Year 2021 directed the Small Business Administration (SBA) to create a Governmentwide certification program for Service-Disabled Veteran-Owned Small Businesses. Effective January 1, 2023, SBA assumed responsibility for certifying Veteran-Owned small firms. If you have questions, please contact SBA at You can also call 800-862-8088, Monday through Friday, from 8 a.m.-6 p.m. EST to speak to an SBA representative about the Veteran certification program or visit Veteran Small Business Certification.(

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Event Detail

VA Direct Access Program - Amazon Business Presents: \'How to become a Seller on Amazon Business\' Virtual Business Opportunity Session

VA Direct Access Program - Amazon Business \"How to become a Seller on Amazon Business\" Virtual Opportunity Session

To access the session recording, please click the link below.

The access password is: 7fWJQau* (include the asterisk at the end of the password)

Company Opportunities

Amazon Business is focused on Business Buyers and simplifying the purchasing process. This session will be focused provide information for certified and disadvantaged Sellers who wish to utilize Amazon as an ecommerce channel to enhance their selling strategy to reach Business Buyers. The targeted audience for this session includes small business owners who fall under the following socio-economic categories: minority-owned, Black-owned, Native Alaskan, Native American Indian, Native Hawaiian, and Native Alaskan populations.

Amazon Business is seeking certified businesses that sell hard goods/products for the following Business Sectors, Capabilities, Agencies, Socio-economic classifications and NAICS code as outlined below.

Business Sectors:

• Federal Government

• State and Local Government

• State & Local/Higher Education

• State & Local/Primary Education

• Commercial

• Healthcare

• Non-profits

Applicable NAICS:

NAICS Description

443142 Consumer Electronic Products

312113 Food Service Equipment and Supplies

333318 Food Service Equipment and Supplies

333415 Food Service Equipment and Supplies

423440 Food Service Equipment and Supplies

423740 Food Service Equipment and Supplies

423440 Hospitality/Hotel

423430 IT Hardware, Accessories and Peripherals

423850 JanSan

453998 JanSan

423490 Lab Supplies (Consumables & Equipment)

423450 Medical Supplies (Consumable)

423710 Maintenance Repair and Operations

423830 Maintenance Repair and Operations

423420 Office Products

453210 Office Products

424120 Office Products

424120 School Supplies


· Manufacturing, Distribution, Reselling


· Department of Veterans Affairs (VA)

· U.S. Department of Housing and Urban Development (HUD)

· United States Army

· Dept. of Health Human Services (HHS)

· General Services Administration (GSA)

· Federal Aviation Administration (FAA)

· Department of Transportation (DOT)

· Small Business Administration (SBA)

· Centers for Disease Control and Prevention (CDC)

· Defense Security Service (DSS)

· U.S. Department of Education

· U.S. Department of Energy

· United States Air Force

· United States Navy

Desired Federal Socio-Economic Classifications (ALL):

· Veteran-Owned Small Business (VOSB)

· Veteran-Owned Small Business (VOSB)

· Service-Disabled Veteran-Owned Small Business (SDVOSB)

· 8 (a)

· Historically Underutilized Business Zones (HUB Zones)

· Women-Owned Small Business (WOSB)

· Minority-owned (Black-owned, Native American, Native Alaskan, Native Hawaiian, etc.)

Desired State & Local/Higher Education Socio-Economic Classifications (ALL):

· SBE - Small Business Enterprise

· DBE - Disadvantage Business Enterprise

· SDBE - Small Disadvantage Business Enterprise

· MBE - Minority Business Enterprise

· WBE - Women Business Enterprise

· MWBE - Minority - Woman Business Enterprise

· GLBT - Gay, Lesbian, Bisexual or Transgender


This presentation is focused on Amazon Business – from both the Buyer and Sales side. This virtual session will define Amazon Business and take us through Buying, Selling and Scaling on Amazon Business. The session will conclude with some additional resource links and a point of contact for post-event inquiries.


What is Amazon Business?

How to get started selling on Amazon Business?

How to grow and scale your business on Amazon Business?

Where do I find additional resources?

About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises and content creators. In addition, we provide services, such as advertising to sellers, vendors, publishers, and authors, through programs such as sponsored ads, display and video advertising.

If you have questions about the virtual event, please contact the Direct Access Program by e-mail at or by phone at 202-461-4694.

Please visit the Direct Access Program events page regularly for updates on future events with Amazon.


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Please note: Content on this Web page is for informational purposes only. It is not intended to provide legal advice or to be a comprehensive statement or analysis of application statures, regulations, and case law governing this topic. Rather, it's a plain language summary. If you are seeking claims assistance, your local VA regional office, a VA-recognized Veterans Service Organization, or a VA-accredited attorney or agent can help.